After the Queen followed Gordon Brown’s request at the 6th of April and dissolved the House of Commons it is certain that the next general election in Britain will happen together with the regional elections at the 6th of May. At the same time also the election campaigns have started in their main phases and, similar to the last German parliament elections, the internet plays a (more) important role. There is not much mercy in the campaigns, on- as well as offline.
Especially the Tories excel at negative campaigning. For example with a poster campaign in which the smiling prime minister is shown next to slogans such as “I doubled the national debt, vote for me”. While the Labour Party presented a poster which shows the conservative top candidate David Cameron sitting on the engine bonnet of a Audi Quattro together with the statement “Don’t let him take Britain back to the 1980s”. However, this poster did not lead to the intended reactions and was instead used by the Tories as a model for an own poster.
